Party Magicians 🎩 • Collective Effervescence ✨ • Social Clubs

Party Magicians 🎩 • Collective Effervescence ✨ •  Social Clubs

October 14, 2025 

Jenny Lee, Lead Data Analyst

with Katie Seaton and Sabrina Elfarra

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Top Trends

• Search interest in MTV spiked +520% over the past day, and "mtv shutting down music channels" is the top trending related search

• Search interest in Nor'easter is higher than ever before with Rhode Island and New Jersey searching it the most in the past day

• "typhoon vs hurricane" searches more than doubled over the last day and Alaska is the top state searching typhoon

• "when is thanksgiving in canada" nearly tripled in the past day and "what time is it in canada" is the top trending related search

• Search interest in Task more than doubled over the past day and "how many episodes of task" more than tripled

Diane Keaton

• Search interest in "you dont own me"and "la dee da" reached 5 year highs this weekend after Diane Keaton passed away

• The top three "streaming" searches over the past week are Diane Keaton films: The First Wives Club, Annie Hall and Something's Gotta Give

• "diane keaton costume" and "annie hall costume" are breakout searches over the past week

Most searched Diane Keaton films

of all time, US

1. The Godfather

2. Something's Gotta Give

3. Annie Hall

4. Book Club

5. Baby Boom

Lifestyle

• Search interest in "filler words" is now at an all-time high with "articulation" being the top trending related search over the past month

• "lasagna soup recipe" and "marry me chicken soup" are currently being searched more than ever

• Over the past week, "bird trend" spiked +570% with "what song for bird trend 2025" and "tutorial how to the bird trend" being related questions

Sports

• The top trending injury over the past day is the 49ers linebacker Fred Warner with "dislocated ankle recovery time" being a breakout search

• Over the past day, Za'Darius Smith was the top trending "stats" followed by Josh Palmer and Khalil Shakir

• "canadian baseball teams" has now reached an all-time high with "how many canadian teams are in the mlb" being a breakout search over the past week

Find more daily top Trends here >>

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Party Magicians

• "party magicians" is a breakout search in the past month and adult is the top trending related topic

• "magician for hire" is at an all-time high this year, as did "goats for hire"

• "party psychic" is a breakout search in the past month and "party tarot" more than doubled

• "inflatable nightclub rental" is a breakout party "rental" search in the past month, as is "360 photo booth rental"

Trending party "for hire" searches

past month, US

1. Magician

2. Real tattoo artist

3. Tarot card reader

4. Character artist

5. Comedian

Most searched birthday party ages

since 2004, US

1. First

2. Fiftieth

3. Fortieth

4. Thirtieth

5. Sixtieth

Collective Effervescence 

• Collective effervescence hit an all-time high this year, and "self transcendence" was a breakout related search

• "what is it called when you cry at concerts" is the top searched question related to collective effervescence in the past month and "collective effervescence crying" is a breakout search

• People searching collective effervescence over the past month are also searching frisson, which reached an all-time high earlier this year

• "meditation class" hit an all-time high this year, as did "group prayer"

MAP: "group healing" was a top-searched spiritual group activity searched in the past year

Social Clubs

• Search interest in both "social clubs" and "private members club" reached all-time highs this year

• Over the past month, people searching for "social clubs" are also searching "how to make friends" and, more specifically, "how to make friends as an adult"

• "gozo card playing clubs" is a breakout search related to "social clubs" in the past month, along with "gardening clubs near me"

MAP: In August 2025, for the first time, search interest in running club surpassed that of social club; most states are still searching for social club more

Top trending "social clubs for…"

past month, US

1. Kids with autism

2. Homecare owners

3. Adults

4. Women

5. Older adults

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For more, subscribe here:  UK , Germany, Sports For social: Instagram, Threads, X/Twitter Notes Data is U.S. based unless stated otherwise and is accurate at the time of publication Breakout: search terms had a tremendous increase, in some cases because these terms are new and had few (if any) prior searches Top or Most Searched: search terms that rank highest by search volume for a given timeframe and location Trending Searches: search terms that had the highest spike in traffic over a given time period as compared with the previous equivalent period  For more information about our methodology and how to interpret the data, please read our FAQs and learn more here If you'd like to use Trends data, please read: How to use and cite Trends data