KDH Halloween 😈 • Frightgeist 2025

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KDH Halloween 😈 • Frightgeist 2025 🎃

October 9, 2025



Jenny Lee, Lead Data Analyst

with Katie Seaton

Top Trends

  • Dolly Parton is the top trending person, as well as the top trending "health update" over the last day

  • Search interest in "misery map" quadrupled over the past week and "faa delays" more than tripled

  • Nor'easter more than tripled in search over the last day and "nor easter meaning" more than doubled

  • The Palisades Fire rose +800% in the past day, and "palisades fire cost" spiked +3,500%

  • Search interest in the Nobel Prize is at a five year high in the US, and chemist Omar M. Yaghi spiked +3,500% in the past day

Entertainment

Lifestyle

Sports


Find more daily top Trends here >>


Explore trending costumes, decor, and more at our Frightgeist experience

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Kpop Demon Hunters

*all data compares September 2025 with September 2024 unless otherwise noted*

  • The top five trending costumes this year were all Kpop Demon Hunters related with Rumi being the top

  • Over the past month, "saja boys costume" was searched nearly 1.5x more than "huntrix costume"

  • Over 80% of all metropolitan areas had at least one KPop Demon Hunters costume in their top five trending costumes

  • All of the top five trending costumes in Los Angeles CA, Honolulu HI and Houston TX were from KPop Demon Hunters

  • Just over 50% of all US metropolitan areas had Rumi from KPop Demon Hunters as their top trending costume

  • "cake pop demon hunters" is the top trending cake pop search this year so far

Top trending costumes 

  1. Rumi (from KPop Demon Hunters)

  2. Zoey (from KPop Demon Hunters)

  3. Mira (from KPop Demon Hunters)

  4. Jinu (from KPop Demon Hunters)

  5. Baby Saja (from KPop Demon Hunters)

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Trend-Inspired

*all data compares September 2025 with September 2024 unless otherwise noted*

  • "jet2 costume" is a breakout search over the past month and "flight attendant costume" is the top trending related search

  • "6 7 costume" is a breakout search over the past month, and "6 and 7" is at an all-time high

  • "hamilton trend" was searched more than ever before in August and "alexander hamilton" is the top trending person searched with "founding father costume" this year

  • Labubu is the top trending dog costume and baby costume; over 25% of all metropolitan areas had Labubu in their top five trending costumes

  • "labubu sewing pattern" is the top trending "sewing pattern" this year so far and "labubu clothes" are the top trending "clothes

Top trending Labubu costumes

  1. Pink

  2. Sexy

  3. Pumpkin

  4. Cat

  5. Brown 

MAP: This year so far, more than half of the United States is searching for Labubu more than stuffed toy

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For more, subscribe here:  UK , Germany, Sports

For social: Instagram, Threads, X/Twitter


Notes

  • Data is U.S. based unless stated otherwise and is accurate at the time of publication

  • Breakout: search terms had a tremendous increase, in some cases because these terms are new and had few (if any) prior searches

  • Top or Most Searched: search terms that rank highest by search volume for a given timeframe and location

  • Trending Searches: search terms that had the highest spike in traffic over a given time period as compared with the previous equivalent period 

  • For more information about our methodology and how to interpret the data, please read our FAQs and learn more here

  • If you'd like to use Trends data, please read: How to use and cite Trends data




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