I Know Ball 🏀 • Expertise

I Know Ball 🏀 • Expertise

October 15, 2025

Jenny Lee, Lead Data Analyst

with Katie Seaton and Alejandra Arevalo

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Top Trends

• Search interest in "microburst" spiked by +455% in the past day and "is a microburst a tornado" is the top trending related question

• Search interest in flood more than doubled in the past week and Pagosa Springs is the top trending related place

• "taylor swift gma announcement 2025" is the top trending "announcement" in the past week while search interest in Good Morning America more than tripled in the same timeframe

• Search interest in explosion more than doubled in the past week and "tennessee explosives factory blast" is the top trending related search in the past day

Entertainment

• "d'angelo songs ranked" is the top trending "...ranked" search in the past day following the passing of the R&B musician and "Brown Sugar" is the top trending related song

• Netflix's TV series Boots is the top-trending "cast" in the past week and search interest in lead actor Miles Heizer is at a five-year high

• "does dakota fanning have tattoos" is the top trending question on tattoos over the past week, and "vicious movie" is the top trending "explained"

Lifestyle

• Over the past day, "is today national dessert day" is the top trending search about dessert with "chocolate covered strawberries" and "cake pops" were breakout related searches

• "taco bell new menu items" is the top trending menu search in the past week with "caramel apple empanada" being the top trending related menu item

• Mandelic acid  is the top trending "for acne" product over the past week, and "mandelic acid serum" is at an all-time high

Sports

• Over the past day, the top trending search for both the Brewers and Dodgers was "double play" with "what is a double play in baseball" being a breakout search 

• "mexico u-20 vs argentina u-20" is the top trending "vs" search in the past week and FIFA U-20 World Cup is at an all-time high

• The top trending "...playing today" search in the past day is Washington Commanders' wide receiver Luke McCaffrey, followed by Steph Curry

Find more daily top Trends here >>

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Trust Me, I Know Ball

• This year, "i know ball" and "what does ball mean" are being searched more than ever

• "i know ball meaning" is a breakout search in the past month, as is "what does it mean to know ball"

• "plug walk" is the top trending song searched with "i know ball" this year, and reached a 5+ year high in June

GRAPH: In September, search interest in "i know ball" surpassed that of "been there done that"

Expertise

• "expertise" and "courses on" are at all-time highs this year

• "courses on ai" and "courses on security" are the top trending "courses on" in the last year

• "books on sports psychology" is a breakout "books on…" search over the past year, and "books on baseball analytics" nearly doubled in search interest

• This year, "certified arborist" and "certified gemologist" are being searched more than ever before

• "what is the study of bugs" has more than doubled in the past year, and is the top trending "what is the study of"

MAP: Search interest in iconography surpassed that of graphology in 2017, but three states still search for graphology more

 

Trending "how to learn about"

past month, US

1. Tarot cards

2. Butterflies

3. Motorcycles

4. Wine

5. Football

Top "what is a…expert called"

past month, US

1. Wine

2. Map

3. Handwriting

4. Bourbon

5. Bird

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For more, subscribe here:  UK , Germany, Sports For social: Instagram, Threads, X/Twitter Notes Data is U.S. based unless stated otherwise and is accurate at the time of publication Breakout: search terms had a tremendous increase, in some cases because these terms are new and had few (if any) prior searches Top or Most Searched: search terms that rank highest by search volume for a given timeframe and location Trending Searches: search terms that had the highest spike in traffic over a given time period as compared with the previous equivalent period  For more information about our methodology and how to interpret the data, please read our FAQs and learn more here If you'd like to use Trends data, please read: How to use and cite Trends data