Fall Beauty 🍂 • Dry Skin

Fall Beauty 🍂 • Dry Skin

October 8, 2025

Simon Rogers, Data Editor

with Sabrina Elfarra and Katie Seaton

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Top Trends

• Search interest in "harvest moon" is at an all-time high in the US, and so is "why is the moon so bright tonight"

• Search interest in "hurricane tropical storm" broke out in the past day, and "coastal flood advisory" is at an all-time high in South Carolina

• Physicist John Clarke was the top-trending Nobel Prize winner searched in the past day, followed by John M. Martinis

• Search interest in "Everest blizzard" is at an all-time high globally, and "hikers rescue" is at a five year high

Entertainment

• Drummer Anika Nilles was the top-trending person searched in the past day in the US, and search interest in the band Rush is at a five year high

• WWE Monday Night RAW was the top-trending search relating to "results" in the past day in the US, and search interest in Kairi Sane rose +300%

• Search interest in "best halloween episodes" spiked +120% in the past week, and "home improvement halloween episodes" was the top-trending related show

Lifestyle

•  "lion meme" search interest is at an all-time high, and a top 10 trending lion search in the past week was "the lion does not concern himself meme"

• Search interest in "moon festival" is at an all-time high globally, and "moon cake recipe" spike +110% in the past day

• Strength training spiked +1,110% in the past month in the US, and "weight lifting for seniors" was a breakout search

Sports

• "chiefs vs jaguars" was the top-trending sports matchup in the past day, and Trevor Lawrence was the top-trending player searched

• Search interest in football quarterback Drake Maye is at an all time high, and Terrell Jennings spiked +1,050% in the past day

• Search interest in LeBron James spiked +350% in the past day, and he was the top-trending search related to "announcement" 

Find more daily top Trends here >>

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Fall Beauty

All data based on September 1 - September 30 2025, US unless otherwise noted

• "fall french tip" reached an all-time high, and burgundy was the top-trending related color in the past month

• "matte burgundy nails" was the top trending "matte" search, and "matte brown nails" spiked +180%

• "cool tone eyeshadow palette" spiked +110% in the past month, and "plum eyeshadow stick" doubled

• "long bob" was the top-trending hairstyles "for fall" search, followed by "copper highlights on brown hair"

• Mauve was the top trending "fall lipstick" color and brown was the top searched

Top trending nail designs

1. Pumpkin

2. Burgundy

3. Black cat

4. Fall leaf

5. Half moon

Top trending "highlights for…hair"

1. Fall highlights for blonde hair

2. Dark brown hair

3. Gray blending for dark hair

4. Thin hair

5. Dirty blonde hair

Dry Skin

All data based on September 1 - September 30 2025, US unless otherwise noted

• "fall dry skin" has increased year-over-year since 2021, and reached an all-time high in September

• Search interest in "skin tint for dry skin" rose +110%, and "hydrating primer for dry skin" spiked +160%

• "homemade facial moisturizer" was the top-trending "homemade" Beauty & Fitness search, followed by "homemade makeup remover"

MAP: Alaska was the only state searching "oily skin" over "dry skin"

Top trending "moisturizing" products

1. Shave oil

2. Antibacterial soap

3. Mascara

4. Essence

5. Deep conditioner

Top trending "best moisturizer for…"

1. Oily skin

2. Aging skin

3. Kids

4. Mature dry skin

5. Acne prone skin

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For more, subscribe here:  UK , Germany, Sports For social: Instagram, Threads, X/Twitter Notes Data is U.S. based unless stated otherwise and is accurate at the time of publication Breakout: search terms had a tremendous increase, in some cases because these terms are new and had few (if any) prior searches Top or Most Searched: search terms that rank highest by search volume for a given timeframe and location Trending Searches: search terms that had the highest spike in traffic over a given time period as compared with the previous equivalent period  For more information about our methodology and how to interpret the data, please read our FAQs and learn more here If you'd like to use Trends data, please read: How to use and cite Trends data

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