Summer Fashion • Foods • Kids Activities

Summer Fashion • Foods • Kids Activities

June 17, 2025

Jenny Lee, Lead Data Analyst

with Sabrina Elfarra

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Top Trends

• Search interest in "us open weather" is at an all-time high, and "when will us open resume" was the top-trending "when" question

• Search interest in "G7 members" broke out in the past day, and the US was the top country searching  "trade procedures" in the past week

• Canada is the top country searching wildfire in the past week, as well as the top country searching "fire donations"

• "plane safety" is at an all-time high globally, and "how to survive a plane crash" rose over +400% in the past week

• Search interest in Bonnaroo Music and Arts Festival is at a 10-year high, and "bonnaroo flooding" was a breakout search in the past week

Entertainment

• Pepe was the top-trending Love Island contestant searched in the past week, and Paige Desorbo is the top-trending guest host. Search interest for her is at an all-time high

• "twenty one pilots tour" is at a five year high, and it is the top-trending "tour" searched in the past week

• "shows like tires" was the top-trending "shows like" search in the past week, followed by "shows like the residence"

Lifestyle

• "Weck jars" are at an all-time high, and "bonne maman jars" was a breakout-related search

• "color blind test" is at a four year high, and "grey blue color blind" at an all-time high

MAP: California, Nevada and Arizona are the only states searching more for "jacaranda tree" than "cherry blossom tree" in the past month

Sports

• Rafael Devers was the top-trending person searched in the past day, and he was the top-trending search relating to "trade"

• "psg atlético madrid" was the top-trending sports matchup searched in the past day, and "psg vs atlético madrid attendance" was a breakout-related search

• Search interest in J. J. Spaun is at an all-time high, and he was the top-trending golfer searched in the past week

Find more daily top Trends here >>

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Fashion

• Search interest in "swim romper women" is at an all-time high, and "high waisted swimsuit" spiked +130%

• "polka dot tankini" spiked +200% in the past month, and "skirted tankini" rose +150%

• Search interest in linen is at an all-time high, and "low rise linen pants" were the top-trending linen item searched in the past month

• "crochet shirt" spiked every June over the last 5 years and is currently being searched more than ever this year

• "crochet set" was searched more than ever in May 2025

• "straw hat" spikes every June in the US

• Search interest in "baggy shorts womens" is at an all-time high, and "womens cargo shorts" rose +150%

• Search interest in "polka dot two piece set" is at an all-time high, and "red polka dot bikini" is at a 10-year high

Top trending swimsuit patterns

Past month, US

1. Crochet 

2. Jean 

3. Blue

4. Gingham

5. Knit 

Top trending "how to style…for summer"

Past month, US

1. Windbreaker

2. Cargo denim shorts

3. Black skort

4. Long skirt

5. Striped button down

Foods

• "summer weeknight dinners" spiked +190% in the past month, and salad was the top-trending food item searched 

• "how to cook corn on the grill" spiked +140% in the past month, and "how to boil corn" was a breakout search

• Old Fashioned was the top-trending summer drink recipe searched in the past month, and "mojito recipe" rose +4x

Foods that spike every summer (June-August)

• Ice pop

• Pasta salad

• "Blueberry cobbler"

• "Chicken kabobs"

• "bean salad"

MAP: More southern states search for "iced coffee" while northern states search more for "iced tea" over all time

Top trending "on the grill" searches

Past month, US

1. Kabobs

2. Boneless skinless chicken thighs

3. Smash burgers

4. Pork chops

5. Salmon 

Top trending summer salads

Past month, US

1. Mexican corn

2. Bean

3. Green goddess

4. Egg

5. Greek 

Kids Activities

• "Mini golf" was the top-trending summer activity searched in the past month, followed by "water park"

• "summer bucket list for kids" rose +600% in the past month, and "summer bucket list craft" is at an all-time high

• "kids sand and water table" doubled in the past month, and "kids picnic table" was the top-trending related search

Top trending "free activities" for kids

Past month, US

1. Movies

2. Water park

3. Gymnastics

4. Petting zoo

5. Splash pads

Top "near me" kids activities 

Past month, US

1. Splash pad

2. Summer camp

3. Movie theater

4. Carnival

5. Swim lessons

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For more, subscribe here:  UK , Germany, Sports For social: Instagram, Threads, X/Twitter Notes Data is U.S. based unless stated otherwise and is accurate at the time of publication Breakout: search terms had a tremendous increase, in some cases because these terms are new and had few (if any) prior searches Top or Most Searched: search terms that rank highest by search volume for a given timeframe and location Trending Searches: search terms that had the highest spike in traffic over a given time period as compared with the previous equivalent period  For more information about our methodology and how to interpret the data, please read our FAQs and learn more here If you'd like to use Trends data, please read: How to use and cite Trends data

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