Kentucky Derby



Kentucky Derby

April 29, 2025


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Jenny Lee, Lead Data Analyst

Top Trends

  • Canada was the top country searching "elections" in the past day, and "where to vote in canada elections" was the top-trending elections search

  • Kashmir is at an all-time high in the US, and "indus water treaty" is a breakout-related search from the past week

  • "globalization definition" rose +150% in the past week, and sustainable development spiked +300%

  • Power outage is at a five year high globally, and Portugal and Spain are the top two countries searching

  • Pangolins are the top-trending "endangered" search in the past week, and "pangolin documentary" rose +110% 

Entertainment

  •  All of the top trending "where to buy" and "where to find" searches over the past week are for a game - The Elder Scrolls IV: Oblivion Remastered

  • The Empire Strikes Back was a breakout search in the past week, as did "all star wars movies in order"

  • Rock & Roll Hall of Fame broke out in the past week, and "warren zevon hall of fame" was the top-trending related search

Lifestyle

  • "cowboy boots for women" hit an all-time high in 2025, and "cowboy hats near me" rose +110% in the past week

  • "airport outfit inspo" rose +150% in the past week, and hoodie was a top-trending related search

  • Search interest in "press ons" is at an all time high, and "how to prep your nails for press ons" was the top-trending related search

Sports

  • The Minnesota Timberwolves were the top-trending sports team and top trending overall search topic in the US in the past day

  • "blue jays vs yankees" was the top-trending matchup searched in the past day, and New York was the top state searching

  • "trevor williams stats" rose +2,700% in the past day, and Williams was a top-trending New York Mets player in the past day


Find more daily top Trends here >>


Kentucky Derby

Fashion

  • "derby dresses 2025" was the top-trending Kentucky Derby shopping search from the past year, followed by "kentucky derby 2025 tickets price"

  • Hat brim search interest is at an all-time high, and Kentucky is the top state searching "milliner" (hat maker) over the past five years

  • Pink is the top searched fascinator color followed by white and black over the past month

  • Search interest in "kentucky derby dress" spikes every April/May in the US. It is currently at an all-time high this month and pink is the top trending Kentucky Derby dress color

  • Seersucker and fascinator spike around the Kentucky Derby every year in the US

  • Influencer, Alix Earle was the top-trending person searched alongside "derby dress" in the past 12 months, and "spring mini dress" spiked +350% in the past year in relation to "derby dress"



MAP: the fascinator was the top searched Kentucky Derby hat in the past month

Top trending Kentucky Derby dress styles

past month, US

  1. Peplum dress

  2. Floral mini dress

  3. Dress with sleeves

  4. Sundresses

  5. Midi dress


Top trending men's fashion for Kentucky Derby

past month, US

  1. Seersucker men's blazer

  2. Blue gingham shirt

  3. Oxford dress shirt

  4. Blue and pink button up

  5. Double breasted blazer



MAP: "mardi gras dress" is searched in more Southern states and California over all time, and the midwest and northern US searched more for "kentucky derby dress" 



 Food and drinks

  • Search interest in the mint julep drink spikes every year during the week of the Kentucky Derby

  • Over the past month, mint julep was the top searched Kentucky Derby drink followed by the moscow mule

  • Woodford Reserve Distillery is the top searched distillery searched with the Kentucky Derby, past month

Top searched Kentucky Derby foods

past month, US

  1. Hot brown

  2. Smoked salmon blinis

  3. Derby pie

  4. Pimento cheese

  5. Pasta salad


 Horses & Event

MAP: Since 2004, the Kentucky Derby is the top searched race of the Triple Crown in all states except Maryland which searches for Preakness Stakes most


Top searched Kentucky Derby contenders

past month, US

  1. Sandman 

  2. Citizen Bull

  3. Luxor Cafe

  4. Journalism

  5. Caldera




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Notes

  • Data is U.S. based unless stated otherwise and is accurate at the time of publication

  • Breakout: search terms had a tremendous increase, in some cases because these terms are new and had few (if any) prior searches

  • Top or Most Searched: search terms that rank highest by search volume for a given timeframe and location

  • Trending Searches: search terms that had the highest spike in traffic over a given time period as compared with the previous equivalent period 

  • For more information about our methodology and how to interpret the data, please read our FAQs and learn more here

  • If you'd like to use Trends data, please read: How to use and cite Trends data




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