ICYMI: April 2025

ICYMI: April 2025

April 30, 2025

Jenny Lee, Lead Data Analyst

with Sabrina Elfarra

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The questions

Entertainment

All data based on April 2025, US

• The Minecraft Movie was the top-trending search in relation to "chaos" as well as searches for "duration" in the past month

• The Conclave movie was the top-trending "movie" searched in April, and search interest in Conclave novelist Robert Harris is at a five year high

• The White Lotus hit an all-time high, and "white lotus duke meme" spiked +700%

MAP: Beyonce search interest took over the eastern regions of the US, while the western US searched more for Coachella

Trending season finale

1. NCIS: Origins

2. Last of Us

3. Extracted

4. You

5. The White Lotus

Trending reviews (entertainment-based)

1. The Elder Scrolls IV: Oblivion Remastered 

2. White Lotus finale

3. Devil May Cry

4. The Bondsman

5. Sinners

Lifestyle

All data based on April 2025, US

• "cowboys boots for men" spiked +170% in April, and "womens straw cowboy hats" also rose the same amount 

• "usc bucket challenge" was the top-trending "challenge," and "ice bucket challenge" hit a 10-year high. Search interest in "als age of onset" broke out in the past month

• "pastel colors" search interest is at an all-time high, and "is white a pastel color" was a breakout-related search

• "trader joes tote bag" hit an all-time high, and was the top-trending "tote bag" search this month. Pink was the top-trending color searched alongside the bag

• Search interest in deco nails spiked +3,750%, and "art deco nails" search interest broke out

MAP: floral is the top-searched "spring dress" search in April, followed by green

News

All data based on April 2025, US and global

• "when is the pope's funeral" was the top-trending "when is" search in the past month globally, and Papal conclave was a breakout-related search

• "canada elections" were the top-trending "live results" search in April in the US, and search interest in the topic hit an all-time high globally

• Portugal and Spain were the top countries searching power outage in the past month, and "porque no va el wifi hoy" [translation: why is the wifi not working today] spiked +3,100% in Spain

• "space travel" hit a five year high in April, and "cost to travel to space" is at an all time high

MAP: While the Boston Marathon is the top-searched marathon in the US, in April more countries searched for the London Marathon over Boston

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For more, subscribe here:  UK , Germany, Sports For social: Instagram, Threads, X/Twitter Notes Data is U.S. based unless stated otherwise and is accurate at the time of publication Breakout: search terms had a tremendous increase, in some cases because these terms are new and had few (if any) prior searches Top or Most Searched: search terms that rank highest by search volume for a given timeframe and location Trending Searches: search terms that had the highest spike in traffic over a given time period as compared with the previous equivalent period  For more information about our methodology and how to interpret the data, please read our FAQs and learn more here If you'd like to use Trends data, please read: How to use and cite Trends data

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