ICYMI: March 2025

ICYMI: March 2025

Published March 31, 2025


For more insights and data storytelling on how the world is searching, follow us on Twitter @GoogleTrends and Instagram @googletrends. All data is correct at the time of writing.


Simon Rogers

Data Editor, Google Trends


With Sabrina Elfarra

The questions


News

All data based on March 2025, US

  • Men's and women's March Madness were the top-trending searches in the US in March

  • "george foreman grill" search interest hit a five year high, and "did george foreman make the george foreman grill" was the top-trending related question

  • "Severe thunderstorm warning" search interest rose +250%, and "severe thunderstorm outbreak" hit an all-time high

  • "did we lose an hour of sleep" was the top-trending "did we" search, and hit an all-time high in March

  • South Carolina was the top state searching wildfire, and "carolina wildfire map" hit an all-time high

  • Director Hamdan Ballal was a breakout search in the past month, and No Other Land was the top-trending related topic

MAP: California, Texas, New York, and Nevada were among the states searching more for Nowruz than the Spring Equinox



Entertainment

All data based on March 2025, US

  • Search interest in TV show Daredevil hit a five year high in March, and "who is adam in daredevil" was a top-trending related question

  • Temptation Island search interest hit an all-time high, and Grant was the top-trending contestant

  • The late Angie Stone was the top-trending arts & entertainment search in March, and Mississippi was the top state searching

  • Search interest in Beauty in Black rose +2,950%, and Varney was the top-trending character searched

  • Anora was the top-trending movie searched, and Meg Ryan was a breakout-related search

  • Search interest in the movie Ash rose +500%, and Black Bag search interest broke out

MAP: search interest in Best Actress in a Supporting Role was searched +50% more than Best Actor in a Supporting Role in March

Trending finales

  1. Way Home

  2. Severance

  3. The Bachelor

  4. Flip Off

  5. Invincible

Trending songs

  1. Emergence, Sleep Token

  2. How Does It Feel To Be Forgotten, Selena Gomez

  3. Santatized, Ghost

  4. Ojos Tristes, Selena Gomez

  5. Don't Take It Personally, Selena Gomez

Lifestyle

All data based on March 2025, US

  • Search interest in "egg white face mask" rose +180%, and lemon juice was the top-trending ingredient

  • "mid-century modern bedding" search interest broke out, and "mid century modern record player stand" rose +130%

  • Baby blue was the top-trending "prom dress," and corsage search interest spiked +130%

  • "water bear" search interest is at an all-time high, and "tardigrade lifespan" was a top-trending search

  • Pastel search interest rose +140%, and "pastel easter nails" and "pastel easter eggs" were two of the top-trending related searches

  • "beach bag tote" broke out, and "kids beach bag" was a top-trending related search

MAP: Arkansas was the only state searching more for Mountain Valley Spring Water than Saratoga Spring Water

Trending trends

  1. Anxiety dance

  2. Hozier's yell

  3. Roman empire

  4. Office siren

  5. Glass nails



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Methodology

  • All data is based on the U.S. unless otherwise stated

  • All data is accurate the time of writing


Notes

  • Breakout: search terms had a tremendous increase, in some cases  because these terms are new and had few (if any) prior searches

  • Top or Most Searched: search terms that rank highest by search volume for a given timeframe and location

  • Trending Searches: search terms that had the highest spike in traffic over a given time period as compared with the previous equivalent period 

  • For more information about our methodology and how to interpret the data, please read our FAQs and learn more here



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